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Intellyze's Transformation of CILA: Cochin International Language Academy

Revitalising the Web Presence, Streamlining Data Collection and Enhancing Visibility for CILA

CHALLENGE

CILA, a leading language academy, faced significant challenges due to their outdated website. They recognized the need for a modern, SEO-friendly website that would not only attract visitors but also effectively communicate their services and collect crucial data. Intellyze took on the challenge of transforming CILA's web presence to meet their evolving requirements.

THE APPROACH

Intellyze embarked on a comprehensive redesign process to address CILA's challenges. Through a collaborative approach, the following steps were taken:

  • Thoroughly analysed CILA's target audience, industry trends, and competitors to develop a tailored website strategy.
  • Conducted an in-depth assessment of the existing website's structure, content, and technical aspects to identify areas for improvement.
  • Revamped the website's design and user interface, incorporating visually appealing elements and intuitive navigation to enhance user experience.
  • Implemented robust SEO techniques, including optimised keywords, meta tags, and site architecture, to improve search engine rankings and increase organic traffic.
  • Developed interactive and user-friendly forms to efficiently collect data from website visitors, ensuring a seamless user journey.

Delivering on the Promise

Our end goal was to make the application as easy and intuitive as possible to increase user retention and give the parents a sense of trust and make learning fun and practical for the students.

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