At Intellyze, we understand that strong brands are rooted in the truth of an organisation. We utilise the science of brand architecture to develop a strategic platform that uniquely captures your essence and brings clarity and accessibility to your entire offering. Our approach is based on a robust strategic framework that takes into account how people think and behave, their buying habits, and their perception of your brand's width. We carefully consider your existing portfolio, the relationship between your offerings, brands, and sub-brands. Through a combination of process, creativity, and discipline, we create a future-ready brand architecture that reflects Naming Conventions and Visual Identity.