Build · Branding

Logo design and visual identity

Logo design at Intellyze is part of a full visual identity system: a logo with versions for every size, plus colour palette, typography, iconography and, where useful, logo animation. Everything is built from your brand strategy, so the identity looks consistent from a mobile app icon to a billboard.

What’s included

  • Logo and variations

    Primary logo, stacked and compact versions, and an icon for small spaces like app icons and favicons.

  • Colour and typography

    A palette and type system chosen for character, readability and accessibility.

  • Iconography and graphics

    Icons, patterns and supporting graphics that make the brand recognisable even without the logo.

  • Motion and logo animation

    Animated logo and motion rules for video, social media and digital products.

How we work

  1. Step 01

    Discover

    Workshops, research and an audit of your market, competitors and current brand.

  2. Step 02

    Define

    Positioning, audience, brand architecture and the story the brand must tell.

  3. Step 03

    Design

    Name, logo, visual identity and tone of voice, shown in real use.

  4. Step 04

    Deliver

    Guidelines, templates and launch support so the brand is used consistently.

Frequently asked questions

How many logo concepts will I see?

We usually present two or three distinct directions, each shown in real use, then refine the chosen one. The exact number is agreed in your proposal.

Will I own the logo files?

Yes. On full payment you receive the final logo and identity files in all standard formats, with usage rights as set out in your project agreement.